![]() ![]() Then they decide they want to own their own business they want a piece of the action. Most people become automotive repair technicians because they like cars. There’s also another main issue: “We have to find a way to stop thinking about this - and I’m not saying this to offend anybody - we got to stop thinking about this as a hobby,” Newton said. Shop owners need to ensure their business is productive from top to bottom to realize the full gains of increasing their labour rate. Naturally, most people think of technicians when the term “productivity” is used but this also applies to service advisors or office staff, even general workflow. Bill right to the customer, set standards, hold people to expectations.”Īnd shops need to ensure they’re being productive. ![]() “How do we afford that? Charge the right amount of money. I can’t afford this.’ But that’s because that’s our shortcomings as owners,” he said during the recent Automotive Aftermarket Retailers of Ontario Symposium. Maylan Newton, chief executive officer of Educational Seminars Institute, was the latest shop coach to urge shop owners to up their labour rates. Charging customers properly - not exorbitantly - helps you invest more resources into your shop and better service your customers, argued a shop coach.
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